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Limitations and weakness of quantitative research methods

Improper representation of the target population

❶Requirement of extra resources to analyse the results The requirements for the successful statistical confirmation of result is very tough in a quantitative research.

Lack of resources for data collection




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Research Methods for Business Studies () also states that qualitative research design can either be critical or interpretive in nature because it captures the life (Saunders et al.

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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods/5(3).

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Research Design and Methodology Week 6. What have we done so far? • What is Research? • Saunders et al () articulates that time independent of which research methodology you have chosen or choice of research technique/method • There are two possible options: – Cross Sectional Studies – Longitudinal Studies. The three books: Research Methods for Business Students by Saunders et al., Business Research Methods, 8th Edition by William G. Zikmund et al., and BusiResearch Methods for Business Students (7th Edition)ness Research Methods by Donald Cooper et al. complement one another in many good ways. The coverage of each is different from the others /5(28).

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In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods - getting students interested in methodology and theory and helping them to understand the practical relevance/5(5). Source: Saunders, Thornhill and Lewis () Research Methods for Business Students, 5th Edition, Prentice Hall, p