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Dissertation report on green marketing

Dissertation report on green marketing

❶It is for this reason that it is also known as second hand information Stein and Mankowski,

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Impact Of Green Marketing On Customer Satisfaction And Environmental Protection

With the number of problems experienced globally, a good green marketing dissertation may offer an innovative approach that can minimize risks and maximize results. Make sure that your green marketing dissertation can give your audience efficient methodology that will surely yield solutions instead of creating more problems.

The indicator of a well-written thesis is an original and creative topic which is why you should invest time as to come up with a winning topic. For those who have difficulty with making their own topic, here are several green marketing thesis examples that might inspire you: Marketing is a broad subject and in order for your dissertation to reflect your expertise, you should not be afraid to explore various topics. Green marketing dissertation is the perfect choice for those who are willing to investigate and craft premium solutions to marketing ideas.

A well written green marketing dissertation may be challenging but this will surely pay off once you transform a tough topic into something genuinely creative. Start writing your green marketing thesis now that will make a difference in your academic career! This lack of consensus -- by consumers, marketers, activists, regulators, and influential people -- has slowed the growth of green products, says makeover, because companies are often reluctant to promote their green attributes, and consumers are often skeptical about e these challenges, green marketing has continued to gain adherents, particularly in light of growing global concern about climate change.

There is a significant relationship between perceived seriousness of environmental problems and green purchasing behavior. Due to consumer are changing their personal habits and lifestyles, martin and simintiras consumers may turn their environmental concern into actively purchasing green products commitment. Until this occurs it will be difficult for firms alone to lead the green marketing revolution.

Similar to the concepts of sustainability and corporate social responsibility, a number of terms which are used referring to marketing and green thinking. Which means that people in eighted ich me overall to some extent agre that green marketing persuade consum easily. Appealing to this need can increase response rates to marketing executions and build brand marketing is very low on the agenda of most businesses and therefore its still an under-leveraged usp unique selling proposition.

Hence, these may develop the trust and confidence of the customers and may satisfy them. Customers increasingly expect the organizations to undertake activities for the betterment of environment. When the firms succeed to do so, it grants satisfaction to the consumers. Green marketing implies that the firm is resducing its impact on the environment. This suggests that an organization is using fewer chemicals, discharging fewer emissions into the environment and using environmentally friendly processes for manufacturing the products.

This fulfills the expectations of the customers thus leading to their satisfaction. Rahbar and Wahid found in their study that environmental protection is concerned with safeguarding the components of environment for present as well as future generations Rahbar and Wahid, It can be analysed that environment is protected when the needs of the present generation are met in a way that the ability of future generations to meet their needs is not compromised.

The end product of green marketing is preserving the environment for the present and future generations. They also adopt better pollution controls and biodegradable and recyclable packaging Richey and et. In this way, green marketing strategy has significant positive impact on environmental protection in UK. For example, British Airways has set the goal of producing sustainable jet fuel. This is a low carbon jet fuel which will help the company provide its services thereby reducing its impact on the environment GreenSky London Biofuel Plant Preparing for Lift-off, Liu, Kasturiratne and Moizer claim that green marketing begins with green designing.

For example, hospitality organizations of UK like Hilton hotel and Ritz Carlton hotel use processes and products that are environmentally friendly while providing its services Liu, Kasturiratne and Moizer, Energy saving detergents is used by the hotels for washing and cleaning purposes. Efficient utilization of space is another initiative that is taken by these hotels with the perspective of green marketing.

These reduce the harms that organizational activities can cause to the environment. It can be analysed that green marketing assists in protection of the environment. Sharma and Iyer, add that green distribution of product is an initiative that is undertaken by many firms in UK. For example, retailers like Sainsbury distribute their products to the customers by use of energy efficient fuels. This helps in reducing emissions of toxic pollutants in the air Sharma and Iyer, As such, the air quality is maintained with green marketing practices.

This protects air, which is an important component of environment, from getting polluted. Chan assert that environment safety is about following the laws that have been made regarding areas such as management of hazardous material, Harmful pollution etc. This implies complying with the laws that govern the areas of environmental safety. It can be evaluated that green marketing helps in protecting the environment. This is because it makes the organization work as per the standards that are built for safeguarding the natural surroundings.

However, Juwaheer, Pudaruth and Noyaux, argue that implementing processes and operations for environmental protection is not an easy task to be done Juwaheer, Pudaruth and Noyaux, It can be critically analysed that organizations may adopt green marketing only to show the customers that the products are prepared by caring for the environment.

Thus, the companies might actually not adopt green practices but only promote the environmental protection features of their products. In such cases, there may be negative impact of business activities on natural surroundings thus endangering environment and its various components. Existing literature explores the concept of customer satisfaction in relation to other aspects. Studies have been done by various authors that highlight the evolution of marketing into green marketing. There are other researches that were done on green marketing and its importance.

However, none of the researches done earlier focused on impact of green marketing on customer satisfaction as well as environmental protection. In this regard, the present research explores the link between green marketing and customer satisfaction.

In this way, it incorporates the existing literature on green marketing and customer satisfaction. There are two types of research paradigms. These are known as positivism and interpretivism. This type of philosophy focuses on obtaining the meaning. This philosophy consists of the data of experience. It affirms that knowledge about matters of fact is obtained on the basis of positive data experience.

It assumes that only authentic knowledge is the scientific knowledge. It also considers that this knowledge can be obtained only from positive affirmation of theories by using strict scientific methods Introduction, The present dissertation uses a combination of interpretivism and positivism philosophy.

Interpretivism philosophy was used because it enabled the researcher to give importance to his beliefs. Moreover, which carrying out the present research on green marketing, the researcher could study the phenomenon in its natural environment. Social and natural reality is considered different by this approach. Thus, it focuses on using different types of methods.

As sch, this philosophy was suitable as it helped the researcher to accurately interpret the elements of the study. Moreover, with this philosophy, significant assistance was provided in gaining information about the thoughts of customers as well as their actions. Positivism philosophy was also used by the researcher. In the present research, this philosophy was used because it helped in applying relevant techniques for investigating the phenomenon of green marketing. It assisted in collecting evidence that was measurable, empirical and measurable.

There are two types of research approaches known as inductive and deductive. Inductive approach focuses on observing the elements that are related to the research problem Neuman and Robson, As such, this approach makes use of a new theory for resolving the problem. Deductive approach, on the other hand, is concerned with development of hypothesis on the basis on an existing theory.

Following this, research strategy is designed to test the hypothesis. This approach moves from general to more specific. In the present dissertation on green marketing, there has been use of inductive approach. Inductive approach was used in the present study because it helped in referring to the entire findings of the literature review. Additionally, with this approach, the researcher was also able to address research objectives appropriately. A flexible structure was provided by this approach.

Moreover, inductive approach moves from specific to general. As such, with its use, the researcher could make specific observations regarding behavior of customers. He could also observe the impacts on environmental protection. By making these specific observations, researcher could develop broad generalizations regarding impact of green marketing. This helped in finding out the impact of green marketing on customer satisfaction and environmental protection.

There are various types of research designs such as descriptive, exploratory, explanatory etc. Descriptive design is used for providing descriptions of a population or phenomenon Smith, The queries related to how, why and when are not answered by this design.

In contrast to this, exploratory research is the initial research which is conducted into a hypothetical or theoretical idea. This lays the initial groundwork for future studies to be conducted. It is done either to explore a new topic or a new angle to the topic. The purpose of explanatory research is to connect ideas for understanding cause and effect.

This is undertaken to understand how things come together and interact with each other. The present dissertation on impact of green marketing employs descriptive research design. The rationale behind using this design for the present research is given as follows. It helped the researcher in determining the impact of green marketing on customer satisfaction and environmental protection.

In the present study, the researcher wanted to describe the specific behaviour of customers and their satisfaction level, as it occurs in the natural setting. Description design helped in the same. Moreover, there are three types of categories in descriptive design. These are observation, case studies and surveys. As such, with this design, views of the customers regarding green marketing could be obtained by the researcher with the help of survey Kirk, Questionnaire could be filled by them which were then used for analysing the data and reaching to the conclusion.

There are three types of research strategies known as experiment, survey and case study. In experimental strategy, there is introduction of a treatment. This adheres to a scientific method. Experiment strategy helps in identification of a cause and effect relationship. Case studies lay emphasis on individual or small group. By comparing cases, a comprehensive analysis could be conducted.

Survey strategy, on the other hand, is used for gathering large amounts of information by asking questions to the respondents. In the present research, survey strategy has been used because the researcher was required to obtain views of the customers regarding impact of green marketing.

This could best be done with the help of survey. Population is the collection of all the items or people which have the characteristic that researcher wants to understand. For the present dissertation, population comprises of customers of UK.

The technique which is utilized for studying a few units of a population is known as sampling. This selection of unit is known as a sample. When a survey is to be conducted, it is not feasible for the researcher to collect information from the entire population. This is the reason behind applying sampling technique FitzGerald and et.

Sampling can be categorized into probabilistic and non probabilistic sampling. In probabilistic sampling, every unit of the population has an equal chance of being included in the study. In contrast to this, non probabilistic sampling is any type of sampling where there is no chance of selection of some elements.

For the present dissertation on green marketing, probabilistic sampling technique has been utilized. The researcher selected the sample by utilizing simple random sampling technique. This is because in this method, all the units of the population have equal chance of being included in the sample.

In the present study, the population consisted of customers of UK. As such, simple random sampling technique was most suitable as it provided equal chance to every customer to be included in the research. This was the rationale behind its use. With simple random sampling generalizations can be made from the sample to the entire population Dwyer and Buckle, In sampling methods, another important concept is that of sample size.

The total number of units of a population, that will take part in the study constitute the sample size. As such, sample size is the total number of respondents who provide data for the study.

The sample size for the present study was Data collection methods assume a significant place in the study. It is important for the researcher to use relevant data collection methods so that objectives of the research could be attained.

There are basically two methods of data collection. They are known as primary and secondary methods. For the present research on green marketing, both primary and secondary methods were used by the researcher. Primary method consists of those techniques using which a researcher collects data for the first time specifically for a particular research Bryman, This is also known as first hand information. Primary data is collected by using various methods such as interviews, focus groups, observations, surveys, questionnaire etc.

In the present dissertation on green marketing, the researcher has collected primary data by using questionnaire survey method. Through this, views of customers regarding ways in which green marketing impacts them, have been obtained.

Although these methods are time consuming and involve high cost, but this gave the researcher a higher level of control on data. Secondary data comprises of that information that has already been published before. This data was collected by other researchers for conduction their study. It is for this reason that it is also known as second hand information Stein and Mankowski, In the present research on analyzing the impact of green marketing, secondary methods of data collection were also use by the researcher.

There was use of previous studies done by different authors. These helped in gaining information on the subject matter and reaching to the results of the study. For this purpose, the researcher obtained secondary data from journals, books, online articles, blogs, research papers, government reports of UK etc.

There are two important concepts of validity and reliability that need to be considered by a researcher while carrying out the study. The reason behind this is that it is important for the researcher to use relevant tools and techniques for carrying out the research Ihantola and Kihn, All the methods and instruments that are used should successfully serve the purpose of research.

In this regard, validity is the quality of a study to be sound in factual and logical manner. It tells that a study should assess what it aims to. In the present research, the concept of validity has been addressed by the researcher. Valid primary and secondary data collection tools have been used. These helped in assessing the impact of green marketing, which was also the aim of the study.

Using these tools, views of customers could be obtained regarding green marketing. As such, they effectively served the purpose of determining the impact of green marketing on customer satisfaction and environmental protection. Another important concept that the researcher addressed was that of reliability. This is the ability of a tool to produce consistent results Harrison and Reilly, Thus, the concept of reliability helped in testing whether similar results can be produced by a study if it is conducted again.

For the present dissertation, which was aimed as determining the impact of green marketing in UK, the researcher collected information by using authenticated sources. In this way, the researcher has maintained reliability of the present research. While carrying out a study, the researcher may face various ethical issues.

As such, it is important to consider research ethics. These act as guidelines for conducting the study in a responsible manner. For the present research on green marketing, the researcher has followed the below mentioned ethical considerations:. Prior approval — Taking prior permission from the participants of a research is critical. This is because, not all respondents agree to take part in the study Grafton, Lillis and Mahama, As per the principle of voluntary participation, the respondents should not be coerced to participate.

In present study, researcher obtained prior permission from all the customers after providing them information about nature and purpose of research.

Confidentiality — The researcher ensured the participants that confidentiality of their information will be maintained. They were also told that unauthorized access to their identifying information will be checked.

The researcher also practised principles of anonymity McGrath and O'Toole, As such, the participants were assured that privacy of their data will be maintained.

Green marketing dissertation

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Green marketing and green purchasing behaviour. This chapter consists of numbers of sections. First, we will introduce and discuss about marketing follow by green marketing, the evolution of green marketing and also the green purchasing behavior in Malaysia. We can help with your dissertation! Find out more about how our dissertation.

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